Your Website
is Your best marketing tool

A website that shows up in Google search results gives you the opportunity to drastically increase your customer base.

If you plan on using digital marketing to increase your leads and grow your business, you’ll want to drive traffic to a website.

Your Advantages

Why Choose Windcape Websites

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Simplicity in Design

We design simple and more complex websites that meet your expectations and are built with simplicity, usability, speed and security in mind.

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Responsive Design

Our websites are designed and tested to be mobile ready - more than half of the world's web traffic is already generated by mobile devices.

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Hosting & Care

Hosting plans start at 5GB SSD with 100 email accounts. We keep your website secure and updated and send you a monthly report.

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Search Engine Friendly

We optimise your website's structure, pages, content and images for search engines with the best SEO practices in place.

Design a good business website...

A good website is easy to use and makes it easy to contact you. It increases your business credibility and is a proven strategy to grow your business.

A good website effectively communicates what your business is all about and establishes the basis for your overall digital marketing plan.

The look, feel and purpose of your website becomes the consistent voice necessary to successfully convey your messages to customers across your social media marketing, email marketing, SEO, and other marketing strategies.

...integrated with digital marketing

1. Maintain local listings

Use reputable local listings like Google Business and Windcape Business to link to your website. Use them to share updates on your products and services – it’s free!

2. Create relevant content

Maintain a business blog on your website. Use keyword research to write content on trending topics that matter to your customers and share on social media.

3. Use email marketing

Use the power of email marketing to nurture relationships with your customers, promote content that is useful to them, and boost awareness of your business.

4. Increase website traffic
Improve your website’s SEO to get higher search engine rankings. Use Google and Social ads from time to time with email marketing to attract traffic to your website.

5. Manage Social Media

Be consistent and real with your social media marketing. Engage wherever your business can add value and learn from your competitors and social analytics.

Frequently Asked Questions

YES – to increase your business’ credibility. A website that looks good and clearly communicates quality information to your consumers is one way to stand out from your competition. YES – to show up in Google search results. This gives you the opportunity to drastically increase your customer base. YES – for better customer service and an better overall user experience. YES – if you plan on using digital marketing to increase your leads and grow your business, you’ll want to drive traffic to a website or landing page. 

Business blogging is a tactic to get your business more online visibility. Your blog posts are about a particular subject matter related to your business. They help get your business out in front of people looking for your products or services. It helps your business to appear more in search engines, on social media, or even as a guest writer on other people’s blogs etc.

Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something and hoping people will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! This is not spam – your subscribers opted in and know your business. Even if they don’t open the email, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.

Social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them. Not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

Actually, email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. On Facebook, for example, each post only reaches a small portion of your users. If you have users opted into your email list, however, everyone on that list will receive that message.

The best way to grow an email subscriber list is to offer an incentive in exchange for signing up to receive your emails. You can put this offer on your site, social media pages, on landing pages – just get the word out, and your leads will automatically qualify themselves by opting in.

These top companies trust
Windcape Za with their websites:

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