R70 billion – Revenue in the eCommerce market in South Africa is projected to reach almost R70 billion in 2021.
R95 billion – An expected annual growth rate of 8.2%, will result in a projected market volume of R95 billion by 2025.
24.7m users – The number of eCommerce users is expected to amount to 24.7m in 2021 and 33.4m by 2025.
R2,800 per user – The average revenue per user is expected to amount to almost R2,800 in 2021.
( ) Largest segment in brackets
Use your local business listings to showcase your products and success.
Register as a Windcape Vendor to sell and promote your products online.
Invest in a clean and easy-to-use website. Integrate it with digital marketing.
Audit and improve your website's SEO. Use Google ads to generate traffic.
Use keyword research to write content on trending topics in your industry.
Maintain active relationships with your customers through email campaigns.
Schedule regular posts to multiple social profiles and create and track social ads.
Email marketing is one of the most effective ways for a business to reach customers directly. Think about it. You’re not posting something and hoping people will see it. You’re sending something directly into each person’s inbox, where they definitely will see it! This is not spam – your subscribers opted in and know your business. Even if they don’t open the email, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience.
Social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them. Not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.
Actually, email reaches three times more people than Facebook and Twitter combined. That’s a significant difference. On Facebook, for example, each post only reaches a small portion of your users. If you have users opted into your email list, however, everyone on that list will receive that message.
The best way to grow an email subscriber list is to offer an incentive in exchange for signing up to receive your emails. You can put this offer on your site, social media pages, on landing pages – just get the word out, and your leads will automatically qualify themselves by opting in.
You need to have a presence wherever your customers are. Some spend most of their time on Facebook or Instagram, others really only engage on LinkedIn or Twitter, and some divide their time equally between several sites. Find out where your customers are, and follow them there.