FAQ’s

Frequently asked questions

F.A.Q

Why Windcape Za?

Windcape is your dedicated webmaster with one aim: to build, grow and scale your business in the cloud.

If you read here, you need no convincing that a business requires its own domain and website to grow its brand presence and build trust with its partners and (potential) clients.

Windcape manages your company’s web requirements, ensuring that your site is user-friendly and up to date at all times. We assist you to grow your business’s web presence and implement web-based applications that will empower your team and positively impact your customers’ experience.

Our webmaster services include:

  • Gather and analyze your requirements
  • Manage domains, website and email hosting
  • Monitor backups and security
  • Make all technical updates, minimizing downtime
  • Collaborate regularly to discuss content, functionality & strategies
  • Optimise content to reflect current SEO trends
  • Repair any broken links and fix any reported bugs
  • Optimise site speed on a regular basis
  • Monitor all web traffic and user activities
  • Provide user support and promptly reply to queries
  • Report all webmaster activities on a monthly basis

Blogging has tremendous SEO benefits: organic search attracts high-quality leads. You write your blog posts, we optimise it for search engines. We also make sure your blog posts are automagically shared with your newsletter subscribers and that it land in their inboxes and not their spam folders.

A CTA is a prompt that tells the user to take some specified action, such as ‘Sign Up’, ‘Free Download’ or ‘Buy Now’. We create subscription, content and marketing CTA’s to generate more leads for you to turn into customers using your CRM.

Organize your team and track every customer interaction with your CRM (Customer Relationship Management).

  • Store all of the information you have about your contacts, including notes from your previous call or meeting and relevant documents that you upload directly into the CRM contact profile.
  • We create different lists to organise your contacts based on similar characteristics, source of acquisition, step in the conversion funnel, or any other criteria that work for you!
  • Create tasks in your CRM, assign them to different members of your team, and add a deadline to stay on track.
  • We take things even further by automating follow-up emails and contact list management using marketing automation.

A domain name is just a fancy word for your website’s address, or URL; e.g. www.yourwebsite.co.za. You can order any available domain through us. Your domain belongs to you.

We assist you to create professional-looking emails in no time!

  • You can send automatic newsletters, or we help you to run email campaigns or schedule automated campains that target segments of subscribers.
  • We find the best message with A/B testing and make sure your email is sent at the perfect time with the click of a button using machine learning-powered send time optimisation!

We make use of dedicated Linux servers from Hetzner South Africa, backed by their award-winning 24/7 technical support. Server specs: Intel Xeon Quad Core 3.2GHz, at least 8 GB ECC RAM, Enterprise Class SSD.

Landing pages are specifically designed for marketing or advertising campaigns.

  • We create landing pages that look amazing and match your brand.
  • Whether you’re trying to grow your list, show off your latest eBook, or promote an event, we can easily build a dedicated landing page to help you out!
  • Encourage purchases with targeted CTAs and add form fields that are linked to your CRM for easy data transfer to your contact database.
  • We provide a more streamlined and positive user experience by adding follow-up pages, where you ask more detailed questions or simply confirm the form submission with a nice thank you page.
  • We amplify your message by adding the landing page URL in your emails, advertisements, social posts, and more.
Grow your subscribers, increase conversions and engage visitors with strategically placed Lead magnets, optin popups, floating action bars, messenger prompts, notifications, full screen overlays, abandonment recovery messages etc.

Our Build Plan enables you to send unlimited emails to 1000 subscribers each month. Choose a template or design your own custom newsletter. Already using Mailchimp or another service? No problem, we will import your subscribers. Continue to send newsletters through email marketing under the Grow and Scale plans.

Your site is submitted to major search engines and all pages are optimised with search keywords relevant to your industry. We use state of the art SEO software and follow Google’s best practices.

Successful websites have one thing, no one person in common: a dedicated webmaster. Windcape’s plans include dedicated hours that we spend on the hosting, maintenance and further development of your website. We collaborate with you and issue monthly reports of all we do.

Where do I start?

Windcape Za charges a once-off design fee and offers a monthly subscription service. To start, simply select one of our monthly plans on our pricing page.

What if I want to change plans?

Simply order the new plan  – this payment serves as a 30% deposit of the Design fee and your new monthly payment. The other 70% is payable before the new site goes live.

Why WordPress?

WordPress is a CMS – a Content Management System and enjoys a 50-60% share of the global CMS market. In fact, it runs 34% of the entire internet. It is used by 14.7% of the world’s top 100 websites.

 

What about Social Media?

We use several tools to integrate your website with social media. A website is an investment and social media should amplify your ROI with its primary goal to drive users back to your website.

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